Agencies running retained client reporting
Keep monthly and weekly reporting in one system instead of stitching together ad platforms, analytics tools, and slides.
Private beta for agencies and client teams
One reporting workflow for Meta, Google, Shopify, WooCommerce, and client delivery.
ITK helps agencies manage multiple clients, connect real platform data, and turn it into reporting that non-technical stakeholders can actually use. Data to Direction is the promise: move from metrics to decisions without inventing features that are not live yet.
For
Agencies with multiple clients
Keep client reporting, integrations, and access controls in one place instead of across separate tools and spreadsheets.
Built to solve
Disconnected reporting
Bring paid media and commerce data together so reporting conversations start with evidence, not manual consolidation.
Useful because
ITK combines platform connections, scheduled reporting, plain-English summaries, tenant-aware access controls, and subscription limits in one product. It is designed for serious client delivery, not vanity dashboards.
Fit
Built for agencies that need answers, not just dashboards
The public story is simple: ITK is for teams that already have reporting work to do and want a cleaner way to connect data, explain performance, and direct the next action.
Client teams that need plain-English answers
Turn raw platform metrics into a report that explains what changed, what is working, and what to do next.
Commercial reviews that need evidence
Show paid media, site behaviour, and commerce outcomes side by side so review calls start with data instead of guesswork.
Problem and promise
What the product does
The product promise is straightforward: centralise reporting work that agencies already do, reduce manual reconciliation, and keep client visibility clear.
Connected platform data
Bring Meta, Google, Shopify, and WooCommerce into one place so reporting starts from the same data set.
Multi-client management
Separate agencies, clients, users, and permissions so each account sees only what it should.
Client-ready reporting
Generate reports with structured sections, comparable periods, and recommendations that are easier to review with clients.
Operational controls
Queue syncs and report generation away from the request path so the app is more predictable under real use.
How it works
Connect, answer the question, deliver the report
The workflow stays close to how agencies already operate. Connect the source, pick the reporting question, and generate something a client can use.
Supported public integrations
- Meta: Campaign, spend, reach, and paid social performance in one reporting workflow.
- Google: Google Analytics and Google Ads context for traffic, conversion, and attribution questions.
- Shopify: Store revenue, orders, and product performance tied back to marketing activity.
- WooCommerce: Commerce performance from WooCommerce stores where manual API keys are preferred.
Step 1
Connect the live data sources you already use
Start with Meta, Google, Shopify, or WooCommerce and keep client access scoped to the right tenant.
Step 2
Choose the reporting question you need answered
Use report-led workflows to focus on performance changes, conversion leaks, winners, and weekly priorities.
Step 3
Generate a report the client can act on
Produce structured reporting with clear sections, repeatable generation, and a commercial next-step summary.
Report types
Question-led reporting that maps to real client conversations
These are the reporting questions the product can credibly lead with today. They are reused across the homepage, reports page, and signup intent flow.
What's working and what's not?
Campaign and channel winners
See where spend, traffic, and revenue are compounding and where the account is underperforming.
Good for routine client reviews when you need a fast picture of strong channels, weak spots, and the next action to take.
Works with: Meta, Google, Shopify, WooCommerce
Recommended plan: starter
Why did performance change?
Performance change analysis
Compare periods, campaigns, and platform shifts so you can explain the reason behind movement.
Useful after launches, budget changes, site updates, or sudden swings in lead or sales quality.
Works with: Meta, Google, Shopify, WooCommerce
Recommended plan: plus
Where are we losing conversions?
Conversion leak review
Spot where clicks, visits, and commerce outcomes disconnect before the client spends more budget.
This helps prioritise landing page fixes, offer issues, or weaker channel mixes before the next reporting cycle.
Works with: Google, Shopify, WooCommerce
Recommended plan: pro
Which campaigns or content are winning?
Creative and campaign winners
Identify high-performing campaigns, creative themes, and offers with enough context to repeat the win.
Useful when you need a client-ready answer on which campaigns deserve more budget and which should be cut back.
Works with: Meta, Google, Shopify
Recommended plan: plus
How is marketing affecting sales?
Marketing-to-sales impact
Tie marketing delivery back to store outcomes so clients can see commercial impact rather than isolated channel metrics.
Best for ecommerce and lead-generation reviews where the client wants a clearer line between activity and results.
Works with: Meta, Google, Shopify, WooCommerce
Recommended plan: pro
What should we do next week?
Weekly action plan
Condense the reporting picture into a focused list of actions for the next reporting cycle.
Useful for teams that need reporting to end in decisions, not just charts and commentary.
Works with: Meta, Google, Shopify, WooCommerce
Recommended plan: starter
Example output
Example report outcome
A weekly client review can end with channel winners, conversion blockers, and a next-step action list in the same document.
Top-line movement across paid media, traffic, and commerce
What changed since the last period and why it mattered
Winners, leaks, and underperforming areas worth fixing
A short action plan for the next reporting cycle
Why trust it
What is already real in the product today
- Role-based access and tenant-aware boundaries are built into the product, not bolted on in marketing copy.
- Platform integrations exist for Meta, Google, Shopify, and WooCommerce, with background sync and reporting flows already in the codebase.
- Reporting supports structured sections, repeatable generation, and client-facing summaries instead of arbitrary HTML blobs.
- Paid plans use Stripe Checkout, and active subscriptions can be managed through a billing portal flow once billing is linked to the account.
Pricing
Pricing grounded in real limits
Plans are structured around integrations, reporting volume, and whether a price is live for self-serve checkout.
Enterprise
£499/moCommercial setup for larger agencies or custom delivery requirements.
-1 integrations | -1 reports/month
Professional
£149/moFor growing businesses that need advanced analytics
5 integrations | 20 reports/month
Free
£0/moStart with one data source and a small reporting workload.
3 integrations | 4 reports/month
FAQ
Public answers that match the current product
The FAQ is intentionally conservative. It only promises what the application already supports or what the billing flow explicitly implements.
Who is ITK for?
ITK is built for agencies and client teams that need to manage multiple reporting relationships without losing control of access, integrations, or billing.
Which integrations are publicly supported today?
The public site only claims support for Meta, Google, Shopify, and WooCommerce because those are the integrations represented in the current application code.
Is this a public self-serve platform or a private beta?
The product is credible enough to present publicly, but some commercial flows still behave like an early production private beta. The public copy is written to match that reality.
Do you store arbitrary HTML from public report editing?
No public claim is made around editable raw HTML. The current reporting model is built around structured sections and rendered output.