What is it?
Competitor intelligence refers to gathering and analysing information about your competitor offerings, pricing, promotions, positioning and their overall strategies. This is done to gain insights that can inform strategic decisions.
How do we do it?
It involves researching competitors from various sources, compiling and organising data, using analysis techniques to identify patterns and strategies, creating visualisations of key metrics for comparison, deducing strategic insights, and putting together reports with key findings.
Why would your business need it?
It enables you to keep up with your competition, spot industry trends early and act on this to capitalise on gaps in the market, prepare for competitor moves, make data-backed decisions and refine marketing and sales strategies for your own competitive edge.
What will you expect at the end of the service?
The end products would include competitor profiles, insights into market positioning, recommendations to apply the learnings and easy-to-understand reports and visualisations.
What challenges your business may be facing to benefit from this service?
- Lack of insights into competitors’ strengths and weaknesses.
- Difficulty in staying ahead or in line with market competition.
- Challenges in identifying competitive threats and opportunities.
Is your business facing any of these challenges? Click here and book a free consultation today.