What is it?
Product intelligence focuses on gathering and deeply analysing data associated with your products and their performance, including sales, market share, customer feedback, usage metrics and reviews. The goal is to guide product improvement.
How do we do it?
It requires compiling product data from various sources, processing it for analysis, using analytical techniques to surface trends and insights, creating visualisations of metrics and findings, interpreting the meaning of findings and reporting key takeaways.
Why would your business need it?
It helps you optimise product features, improve performance, craft resonating marketing messages, address pain points, develop successful new products, set strategic pricing and make data-driven decisions.
What will you expect at the end of the service?
The end products would contain in-depth analysis of product metrics, comparison with competitors, summarised customer feedback, recommendations to leverage insights, and visually represented reports.
What challenges your business may be facing to benefit from this service?
- Difficulty in understanding how products perform in the market.
- Challenges in responding to customer feedback and improving product offerings.
- Inadequate knowledge about market share, sales trends and customer preferences related to their products.
Is your business facing any of these challenges? Click here and book a free consultation today.