What is it?
Secondary data analysis involves analysing data that was originally collected by someone else for a different purpose. It's a cost-effective method to gain insights without the need for primary data collection.
How do we do it?
We source relevant secondary data from existing studies, public databases, or commercial sources. This data is then rigorously analysed, focusing on extracting insights pertinent to your specific business questions or needs.
Why would your business need it?
Secondary data analysis is beneficial for gaining quick insights, especially when time or resources for primary data collection are limited. It's useful for understanding broader market trends and informing strategic decisions.
What will you expect at the end of the service?
The final deliverable is an in-depth report based on the analysis of secondary data. This includes summarised findings, insights into market trends and consumer behaviour and strategic recommendations, all supported with appropriate data visualisations.
What challenges your business may be facing to benefit from this service?
- Limited resources (time, budget) for conducting primary research.
- Need for broader market insights without the ability to gather fresh data.
- Challenges in benchmarking against industry standards due to a lack of accessible data.
Is your business facing any of these challenges? Click here and book a free consultation today.